Get Dirty. Live Clean.

The Values Behind the Brand

Get Dirty. Live Clean.® has always been about more than soap. It's our philosophy for life. It's about what's going on in our lives and our hearts. Doing the right thing isn't always easy; but living rightly—acting justly, loving mercy, and walking humbly—requires us to rollup our sleeves and sometimes get messy. 

We believe

It's better to give than receive.


People should have the opportunity to live healthy lives.

We Believe

We should always treat others the way we'd like to be treated.